Google Monopoly - 4
Recently, it was announced by 48 Attorney General's and a bi-partisan coalition that a massive investigation was to be Launched into Google. Many entities are concerned that Google is in violation of anti-trust laws and has created a monopoly in their advertising space. Smaller advertising companies are reporting essentially being forced to go through Google and whatever practices they decide to implement, due to their almost 31% market share on online advertising. Their biggest revenue comes from paid search advertisements which heavily influence both initial search results and eventual price-points for consumers. Google is without a doubt the number one player in this industry, but many question whether their scope has reached too far. A recent investigation in Europe lead to a 5 billion dollar fine due to their illegal exclusion clauses included in many of their contracts and their forcing Google products onto second-party devices to increase their range. One possible solution...